Just like Zalando, AirBnB and many other leading international online brands, willhaben is extending its content marketing activities and thus proudly presents a new property and interior magazine “LiEBENSRAUM – DAS SCHÖNSTE RUND UMS WOHNEN” (the most beautiful things about living).
The 80-page magazine was proposed and developed by willhaben in collaboration with a Content Creation Team of Styria, the Austrian shareholder of willhaben.
“The name LiEBENSRAUM is a blend word of the German terms for “life”, “love” and “space”, to reflect the magazine’s focus on the most appealing home ideas. It offers interior design ideas and also includes contributions from the willhaben community sharing ideas and stories of their own homes. The main focus, however, is on the local property market, with information on all kinds of properties from fully detached family homes to city flats with roof terraces, including trends, costs and useful tips on financing and legal issues. The mixture of topics is quite unique and reflects the width of willhaben, from finding your home to furnishing it – and selling it again. Additionally, LiEBENSRAUM charmingly illustrates that, using willhaben.at, property and furniture hunting can be loads of fun,“ says Sylvia Dellantonio, General Manager of willhaben.at.
LiEBENSRAUM will be issued two times a year, with 100,000 copies electronically distributed (www.liebensraum.at) and in print, and it is handed out at all events that are taking place in collaboration with willhaben. Furthermore, LiEBENSRAUM is also added to subscription issues of the Austrian magazines “MISS”, “Wienerin” and “Die Presse”.
