Before a packed house in New York’s Times Square, the world’s top initiatives to grow audience, revenue, and brand of media companies were unveiled.
Aftonbladet’s new viral site took home first price in the category “Launch of a Brand or Product to Create a New Audience Segment”.
“It’s great fun, it shows that Lajkat is both appreciated by international colleagues and our extremely loyal and wonderful readers,” says Ehsan Fadakar, Publisher of Lajkat .
See the list of all the winners
Award winners from Schibsted Media Group:
Category 1: Best Brand Awareness Campaign Across Platforms
- Second Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 3: Best Use of an Event to Grow a News Brand
- Third Place: Aftenposten, Oslo, Norway, “Urban Development Case”
Category 4: Best New Print Product
- Second Place: Aftenposten, Oslo, Norway, “Aftenposten History – Market Leader from the First Issue”
Category 5: Best New Mobile App or Mobile Web Site
- Third Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 6: Best New Mobile Service
- Third Place: Omni, Stockholm, Sweden, “Omni”
Category 7: Launch of a Brand or Product to Create a New Audience Segment
- First Place: Lajkat.se, Stockholm, Sweden, “Lajkat.se”
- Second Place: VG, Oslo, Norway, “VG: Linear TV Channel Launch”
Category 9: Best Idea to Grow Digital Audience or Engagement
- First Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 10: Best Use of Social Media
- Second Place: VG, Oslo, Norway, “The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 11: Best Idea to Grow Subscription Sales
Second Place: Aftonbladet, Stockholm, Sweden, “Aftonbladet Plus: Historic Campaign for a Leading Freemium Service”
Category 12: Best Idea to Grow Single-Copy Sales
- Third Place: VG, Oslo, Norway, “Win Through VG”
Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients
- Second Place: VG, Oslo, Norway, “Win Through VG”
About INMA Awards
Thirty of the world’s best news media sales and marketing initiatives were honored tonight by the International News Media Association (INMA), punctuated by El Colombiano taking the coveted “Best in Show.”
The INMA Awards were presented at the closing dinner of the 85th Annual INMA World Congress at the Edison Ballroom in New York’s Times Square before nearly 300 media executives.
The INMA Awards 2015 competition generated 578 entries from 190 market-leading companies in 38 countries. The competition was judged in February by an international jury of 33 executives from 15 countries representing the worlds of media and marketing.