After a good start of 2015 with a focus on communication campaigns to improve the brand awareness of ‘Tayara’, Schibsted decided to recruit a local team to manage the website’s monetization and to work more closely with the Tunisian users.
Apart from its business leads generation, recruiting and retaining a ‘Portfolio’ of customers, the local team will also have a mission to bring all insights, feedback and needs of users and advertisers to adapt Tayara to the Tunisian market and make it evolve in the optimal direction.
Tayara.tn’s performance:
98% Brand awareness
68% Top of mind
+100 million page views / month
1 .7 Million Unique Visitors / month
A 15 % growth in traffic / month
Advertisers such as Tunisie Telecom, Jeep, Monoprix, Orange and Nissan have already put their trust in the brand by advertising on the site.