The Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties Awards. The finalists and winners will be honoured at the annual Global Smarties Awards show during Advertising Week in New York City.
“Peugeot Panorama Mobile” is nominated in the category “Innovation” alongside big international campaigns for Volvo and Audi.
Webtraffic and Peugeot Norge have created a new format adapted to mobile phones by taking advantage of the phone’s gyroscope and combining this with video. The mobile phone’s gyroscope made it possible to test drive Peugeot 508 RXH in a mobile banner. 32.000 virtual test drives were registered in 9 days.
“This year’s shortlist shows how creativity, innovation and analytics across all mobile formats continue to mature. It is clear that mobile has become an ever increasing primary route to engaging and reaching consumers in a powerful way,” says Chief Creative Officer of Razorfish Global, Daniel Bonner.
