The aim for the Gulltaggen Awards is ‘Setting the Digital Agenda in the Nordics’, and this year’s event drew around 1,000 visitors.
As sponsor, Webtraffic attended with a stand and sponsored of one of the auditoriums, where the main focus was on mobile.The mobile market is Webtraffic’s most important focus area, something they clearly demonstrated by their presence.
Among other things, visitors to their stand could try out Peugeot’s innovative advertising solution on a big screen via mobile phone.
This exciting case was also presented by Trond Remi Otterstad, Account Manager in Webtraffic, along with Lars Ruud, Head of Marketing in Peugeot Norway, in Webtraffic’s auditorium on Day 1.
Together with Hanne Ulleberg, Kyrre Edquist, newly appointed Product Manager Mobile Platforms, acted as moderator for all the talks. Kyrre also gave a talk on Future of Mobile: Predictions from Industry Leaders.
Webtraffic’s very own DJs, Thoralf and Leo, performed on the company’s stand on the first day and evening, and Interactive DJ Go Fish performed in the main auditorium on the first evening and on the company’s stand on Day 2.
Webtraffic also had it’s own close-up magician and a popular BlitzBoot during the evening (see pictures).
A slush bar and lounge area with DJ were open during the daytime session. Tapas and cava was served during the evening program.
“Gulltaggen is an arena where it’s important to be seen During two hectic days, it draws most of the people working on digital media in Norway; that means clients, agencies, and business partners,” says Svein Eriksen, CEO Webtraffic.
“It offers us a good opportunity to present ourselves as the premium network we are, and – not least – to focus fully on showing that we want to be the preferred network on mobile, too. The feedback we’ve had so far indicates that we’ve succeeded in that.”