Shareholders of Schibsted Media Group voted today to demerge Schibsted into two separate companies, spinning off its marketplaces operations outside the Nordics into a new company which plans to list on the Oslo Stock Exchange on 10 April 2019.

Today, CEO Rolv Erik Ryssdal introduced the name and brand identity for the new company (previously known as MPI): ADEVINTA. 

Adevinta helps local marketplaces thrive through global connections and networks of knowledge.

The company operates digital marketplaces in 16 countries in Europe, Latin America and North Africa, with leading local brands including Leboncoin in France, InfoJobs in Spain, Subito in Italy, Jofogás in Hungary, and Segundamano in Mexico, among many others. Adevinta’s leading local brands form an integral part of life for users, with an average of 1.5 billion visits to its sites every month.

“We want to make a positive change in the world by helping everyone and everything find new purpose. We believe every house can be a home, every person has a role to play, and every object can live a second life – they only have to find their matching need. Our marketplaces create these matches, supporting local communities and building a sustainable future,” said Rolv Erik Ryssdal, CEO of Adevinta.

Adevinta is a people-first organization. Its brands are founded on the connections between people, and as an international group it creates networks of talented people working together towards a common purpose across geographies and disciplines.

Adevinta’s local marketplace brands serve people where they live, acknowledging what’s special about every culture and every place, helping local economies to grow sustainably. 

“We want to have a positive impact on people’s lives. We care about gaining and keeping the trust of our users and customers by acting responsibly,” said Ryssdal.

Thanks to the “second hand effect” of buying and selling used goods, Adevinta’s marketplaces promote sustainability and protect the environment. In 2017, users from seven Adevinta marketplaces potentially saved more than 20 tons of greenhouse gas emissions by buying secondhand (learn more).

 

Pushing the boundaries of matchmaking

The abstract name Adevinta evokes ideas of new beginnings and advancement.

The logo is inspired by the Greek letter delta, a symbol of continuous change, and it combines the ideas of progress and evolution. 

The brand imagery is about pushing the boundaries of matchmaking. It plays with matchmaking as an exciting contact between two elements, showing the magic, fun and excitement of new or unexpected connections.