Andreas Bengtsson, Head of Futures Lab, guided us through the possibilities of the metaverse, detailing the latest advancements and possibilities. Zuzanna Zygadlo-Stenberg, Technology Strategy Lead at Schibsted, showed us why rehearsing the future is crucial for any company to be prepared for the possible scenarios ahead of them.
Two of our startups, Savr and Mindler, joined our Head of Ventures, Dan Ouchterlony, for a conversation about the importance of marketing. Mindler CMO Amalie Marie Angelskår and Savr CMO Yingying Chang shared their experiences working with Schibsted from a startup perspective as well as their expertise when it comes to marketing successful startups.
Last up on stage was Agnes Stenbom, Head of Lab at IN/LAB, who was joined by Piero Renteria and Oluchi Anochiam from Fanzingo as well as Nathalie Mark, Future Editor at Aftonbladet. Together, they discussed the future of journalism and how to create inclusive news experiences, reaching audiences who don’t engage with our news outlets today.
Leading us through the afternoon was well-renowned Svenska Dagbladet reporter Erica Treijs, who also shared her knowledge and experience with our audience and participants.
Next week, Schibsted Future Report will make its last stop for the year, at Matrikel1 in Copenhagen! Check it out here.