Schibsted’s Annual Report, published on Tuesday, shows that the company has further strengthened its position in the Nordic media market.
– 2025 was the year we began to see clear results from the changes we have gone through since becoming a standalone media company in the summer of 2024. We strengthened our digital revenues, improved profitability, and took important steps in developing Schibsted as a leading Nordic media company, says Schibsted CEO Siv Juvik Tveitnes.
– With TV4 and MTV now part of Schibsted, we have taken a decisive step towards building the leading media company in the Nordics – spanning news, sports and entertainment across text, audio and video. At the same time, our media brands continue to strengthen their relationships with users through high-quality journalism, compelling storytelling and innovative digital products, Tveitnes adds.
Schibsted’s operating revenues increased from NOK 7,544 million in 2024 to NOK 12,523 million in 2025, while operating profit improved from NOK -40 million to NOK 586 million. However, the figures are not directly comparable with the previous year, as TV4 and MTV were consolidated into the Group accounts from 1 July 2025.
Significant transformation
Both divisions continue to undergo a significant transformation from traditional business models based on print and linear television towards digital products and revenue streams. During 2025, both News Media and TV Media delivered strong growth in digital revenues, while overall revenue growth was more moderate.
Both the News Media and TV Media divisions significantly improved profitability during the year. The improvement was largely driven by efficiency measures, disciplined cost management and a higher share of digital revenues.
– We are pleased with the progress we made in 2025, while remaining fully aware of the challenges ahead. The need for independent journalism and trusted media has never been greater. At the same time, the media industry is changing rapidly, and new technologies, changing media habits and increasing global competition make it more important than ever to continue transforming and innovating across the Group. To succeed, we depend on a regulatory framework that enables Nordic media companies to invest in journalism, technology and new digital products. This is essential to maintaining our competitiveness and ensuring sustainable media businesses for the years ahead, says Tveitnes.
Local press releases:
Schibsteds svenska mediehus utvecklades starkt under ett år av förändring
Schibsteds norske mediehus fortsatte den digitale veksten i 2025
