Published 2023-05-25

E24 has become Norway’s most widely read financial online newspaper

On average 527,814 readers visited every day during the last quarter.

Festive mood: Journalist Nora Rydne, editor-in-chief Lars Håkon Grønning, society editor Torbjørn Røe Isaksen and subscription manager Katrine Sørum celebrated on the roof when the fresh readership numbers were out. Photo: Line Møller

This makes E24 the eighth largest website in Norway, according to figures from the Mediabedriftenes Landsforening (MBL). E24 is part of Schibsted’s family of digital brands. 

The number of readers has increased compared to the same period last year, which was characterized by great interest during the end of the pandemic and the war in Ukraine. The rise is significant compared to the end of last year.

VG is still Norway’s largest website by far with a daily coverage of 1.96 million readers, followed by NRK and Dagbladet.

E24’s biggest competitors in financial and business journalism, Dagens Næringsliv is the 17th largest website in Norway with 173,000 daily website visitors, while Finansavisen had 130,000 readers on average.

“These are great figures. I’m proud of the journalism we create every day, and it’s what Norwegian business is talking about. The more people it reaches, the more important it becomes,” says editor-in-chief Lars Håkon Grønning.

There’s been substantial investment in E24 over the past three years, and Grønning is confident he’s leading a newsroom that has taken an increasingly strong position.

“We know that we are cited more often and set the agenda more frequently than our competitors. I believe that is the most important explanation for the growth we are now experiencing. We create journalism that helps people keep up with what’s happening in finance and business. At the same time, we’re also seeing that our work has consequences,” says Grønning.

Grønningen believes that E24’s journalism is both fact-driven and analytical.

“But we also have unusual and fun cases, and we see that the readers appreciate the mix,” says the editor-in-chief.

Grønning is equally thrilled about the front page position that E24 has built in recent years.

“We’ve had a clear growth in direct traffic to our front page compared to our competitors. Most weeks, this traffic is between 10-20 per cent higher than our largest competitor,” says Grønning.

“We’re a young and hungry editorial team that’s getting better by the week,” Grønningen concludes.