Mybanker has more than twenty years of experience helping Danes compare bank and mortgage offerings through an easy online service. With its new owner, Mybanker will be able to further leverage its strong brand to help even more people make informed financial decisions.
Schibsted-owned Lendo is a Nordic leading comparison service for loans helping thousands of consumers each day to compare loan offers with presence in Denmark, Sweden, Norway, Finland, Spain and Portugal. With the acquisition of Mybanker, Lendo takes on a strengthened position in Denmark, and a broader offering of financial services within the Nordic and European markets.
With its new owners, Mybanker will get more resources and can leverage Lendo’s capabilities within marketing and product development to further strengthen its position as an authority on the Danish banking and mortgage market.
Mybanker will continue to operate as a separate platform and brand in collaboration with Lendo and with shared operational resources. Mybanker joins Lendo’s ambitious journey to become a leading comparison service for financial products in Europe. Recently, Lendo started to offer comparisons of mortgages in Norway, Portugal and Sweden via the Swedish comparison site Compricer.
Pleased to welcome Mybanker
Roar Bjaerum, CEO of Lendo Group comments on the acquisition of Mybanker:
“We are pleased to welcome Mybanker, a popular service and brand in Denmark, to Lendo Group. Lendo Group is on an ambitious expansion journey both expanding to new markets and developing new products. The acquisition enables both Lendo and Mybanker to innovate and develop the consumer experience of comparing and receiving transparent information about loans that will empower them in their financial decision-making. It also strengthens the distinctive position of Lendo as a leading fintech service that strives to drive innovation in the financial markets of the Nordic and in Europe.”
Lendo started in Sweden back in 2007 and has in recent years invested heavily in expanding to other Nordic and European countries. Today Lendo is the leading comparison service for consumer loans in the Nordic region, and the service also includes comparisons of mortgages, business loans, car loans and credit cards.
Excited to see another popular service become part of the Lendo family
Mikaela Grännby, Executive Vice President of Lendo’s new markets (Denmark included) is also excited to see another popular service become part of the Lendo family:
“Growth in the Danish market is a strategic priority for Lendo Group and with the acquisition of Mybanker we are adding a well-known brand to Lendo Group. Lendo in Denmark is in an exciting development phase and the acquisition thus strengthens Lendo’s position in the Danish market. We also look forward to welcoming new talented colleagues of the team at Mybanker who have built an impressively strong brand and an esteemed service for more than twenty years. ”
Lendo is a Schibsted-owned fintech company that provides a marketplace for price comparison of financial products. We empower thousands of consumers and businesses to make smart and financial decisions regarding their finances each day and are present in Denmark, Sweden, Norway, Finland, Spain and Portugal. Today Lendo collaborates with a large number of banks and lenders. Lendo provides an easy comparison service for consumer loans, car loans, business loans and mortgages.
Mybanker is Denmark’s leading banking portal that creates transparency and mobility in the banking market. Mybanker’s ‘change bank’ service covers over 80% of the Danish banking market’s brands and makes it easy to compare home loans and change banks. As a frequently used source of expertise in the media and an active part of the public debate, Mybanker is working to build a bridge between citizens, society and the banking sector.