Our overarching strategy and identity
To define what Schibsted is and should aim to be we have an overall strategy and identity. This defines what set us apart as a company, why we exist, what purpose we are pursuing and what will make us successful long-term. In short: what kind of company should Schibsted be in the hearts and minds of our stakeholders.
We are a family of digital brands
While the media heritage is long-standing and strong in the Schibsted family, the media category alone can no longer contain the diversity of its brands and businesses. Nor can media describe the various areas Schibsted is exploring for future business opportunities. The idea behind growing a diverse family of brands is rooted in a firm belief that a portfolio of strong brands is the best way for Schibsted to create value by pursuing a multitude of opportunities.
We empower people in their daily lives
Our mission directs our efforts in serving each customer and society as a whole, and each of Schibsted’s brands and businesses contributes in it’s own way. When asking if a business idea, a start-up or a bold move is right for Schibsted, the question should be whether it helps us in forwarding our mission. This reason for being is as relevant today as it ever was, perhaps more so.
We strive to uphold a society built on trust and transparency
Our vision springs from a legacy that we have the privilege and responsibility to carry forward. The needs of today are different than those of the past. Every generation of Schibsted employees takes pride in how new businesses are continually being built and the world is changed for the better because Schibsted is in it. Our watch is now.
A fearless force for change
Schibsted’s history is characterised by a series of profound changes. No wonder then perhaps that being a fearless force for change has become so fundamental to the Schibsted character. It is part skill and part attitude, and guides us when we find ourselves at a crossroads. This is how we drive the change towards better things.
Our uniting principles
We take leading positions. We have a growth mindset heritage and aim for market leadership in the geographies and categories we are in, with a wide portfolio of products and services. In line with Schibsted’s legacy, our moves are some times incremental, some times monumental, and always bold.
We create exceptional user value by sharing data and capabilities. We do not operate in separate silos, or transaction by transaction. Data, technologies and capabilities are shared generously, and responsibly, across the Schibsted family to provide exceptional value to consumers who love us in return and show it.
We champion a responsible internet. Whether we are talking web, AI or IoT or whatever comes next, we deserve people’s trust by setting the standard for transparency and respect for privacy. We will fearlessly advocate for responsibility wherever decisions about doing business on the internet are made.
We are more than the sum of our parts. Schibsted’s family of strong independent brands is united by a shared mission, a brave culture, a generous mindset, and a set of shared capabilities. Taking advantage of the systemic interconnections between us, our joint capacity for creating and capturing consumer value is unparalleled.
We think big and long term. We grow winning Nordic concepts. When Schibsted spots an opportunity for its products or services to empower people’s daily lives beyond the Nordics we are opportunistically global, nimbly pursuing whichever route shows the greatest promise. We think long term, but act here and now.
We know the power of local. Schibsted disrupts and innovates in areas where local services have an advantage over global. We will continue to hone this unique capability for turning deep understanding of people and places into successful services.
We are accountable. We lead by our PACE principles and in accordance with our Code of Conduct. Our practices should stand up to the same kind of scrutiny we subject others to.
We are entrepreneurial. We continue to connect previously unconnected products, ideas, people and technologies in new and innovative ways to create value for users and as enablers of services inside and outside of Schibsted.
Our content style guide
Schibsted personality is a confident pioneer who inspires you and makes you feel like you can do anything. To express this personality we have some clear voice and tone guidelines.Read more
From a printing shop to a family of digital brands
Learn more about our history
Christian Schibsted founded the Norwegian newspaper Aftenposten, then called Adresseavisen. When Christian dies in 1879, his son Amandus takes over management and turns Aftenposten into a modern newspaper.
1995 marks the year when Schibsted in many ways made the transition from a newspaper organization to a fully-fledged media corporation. Read more
FINN.no is established in October and soon gains a foothold as the leading online classified site in Norway. The company is owned by Aftenposten, Bergens Tidende, Adresseavisen, Stavanger Aftenblad and Fædrelandsvennen.
After a long process, the Appeals Board for Media Ownership, overturns the Norwegian Media Authority’s decision to prohibit the formation of Media Norge. Read more
Schibsted pulls out of film and TV production. Among the largest companies and assets that are sold is Metronome Film & Television. Read more
Schibsted takes over full control of the French online classifieds giant Leboncoin.fr, which is valued at EUR 400 million. Leboncoin.fr is Europe’s third-largest online classified site. Read more
Schibsted strengthens its position in the rapidly growing Brazilian online classifieds site OLX.com.br by increasing the ownership from 25 to 50 percent. Read more
New logotype, symbol, color palette and brand pattern”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund. Read more