An important part of Schibsted’s visual toolkit is the gradient kit. The gradient brings spatiality to layouts, it alludes to cloud computing and futurity and it’s inspired by the pattern – the unifying force – in the capital S of the logotype.
The gradient kit articulates the blue tonal palette with a variety of textures, ranging from light to dark options meant as background graphics for varied use cases. There are three different scales ranging from bright to dark. There are also some animations of the gradients. We use the gradients as backgrounds in our presentations templates but it can be used on all screens and platforms and in printed materials.